Uma kuziwa emikhiqizweni yokukhangisa, omazibu basefrijini bangokwezifiso bavame ukundiza ngaphansi kwe-radar. Kodwa ngemva kweminyaka yokusebenza embonini, ngingakutshela ngokuhlangenwe nakho ukuthi angamanye amathuluzi okuthengisa asebenza kahle kakhulu, athengekayo, futhi aguquguqukayo. Kungakhathaliseki ukuthi uyibhizinisi elincane elifuna ukukhulisa ukubonakala komkhiqizo noma inhlangano ehlela umcimbi okhethekile, ozibuthe basefrijini bangenza izimanga ngokusabalalisa umlayezo wakho. Ngibone amakhasimende amaningi ebukela phansi amandla ozibuthe basefrijini, aphinde abuye nezibuyekezo ze-rave ngemuva kokubona ukuthi zingasebenza kanjani. Cabanga ngalokhu: omazibuthe basefrijini abazona nje izinto ezijikijelwa ekhabetheni bese zikhohliwe. Banamathela—ngokoqobo—eziqandisini, emakhabetheni okufaka amaphepha, nakwezinye izindawo zensimbi. Ngaso sonke isikhathi uma othile evula ifriji noma ehamba eduze kwedeski lakhe, umkhiqizo wakho ulapho, ngaphambili naphakathi.

Ngakho kungani kufanele ukhetheozibuthe efrijini ngokwezifisokuphrojekthi yakho elandelayo? Ake nginikeze izizathu ezimbalwa ezisekelwe kulokho engikufundile phakathi neminyaka edlule.

1. I-ROI Eyongayo NephezuluNgokwami ​​isipiliyoni, ozibuthe befriji bangokwezifiso banikeza enye yembuyiselo engcono kakhulu ekutshalweni kwezimali endaweni yemikhiqizo yokukhangisa. Ashibhile ukuwakhiqiza, nokho ukuphila kwawo isikhathi eside nokubonakala kwawo akunakuqhathaniswa. Ungakha uzibuthe obonisa umlayezo womkhiqizo wakho noma ubuntu ngenani elincane lezindleko zezinye izinto zokuphromotha. Futhi ngenxa yokuthi zihlala iminyaka, umkhiqizo wakho uhlala ezingqondweni zamakhasimende akho isikhathi eside kuneflaya noma ikhadi lebhizinisi.

Ngike ngasebenza nezinkampani ezimangazwe umthelela ozibuthe wazo. Iklayenti elilodwa, ibhikawozi elincane lendawo, likhiphe omazibuthe emcimbini wokudla. Abantu abagcinanga nje ngokubagcina omazibuthe, kodwa baphinde baba ngamakhasimende ajwayelekile ngoba njalo uma beyothatha okuthile efrijini babekhunjuzwa ngeminikelo emnandi yesitolo sokubhaka.

2. Ukuhlukahluka KokuklamaOzibuthe befriji bangokwezifiso bashintshashintsha ngendlela emangalisayo uma kuziwa ekwakhiweni. Kungakhathaliseki ukuthi ufuna umumo olula, wakudala noma into enobuciko obuningi njengelogo yomkhiqizo wakho noma i-mascot, amathuba awapheli. Ngisize amakhasimende akhe omazibuthe kuzo zonke izinhlobo zomumo ojabulisayo, kusukela ezilwaneni kuya ezakhiweni kuya emikhiqizweni. Le nkululeko yokudala ikuvumela ukuthi wenze isitatimende futhi iqinisekise ukuthi uzibuthe wakho uyagqama.

Thatha enye yamaphrojekthi engiwathandayo, isibonelo. Iklayenti elingumnikazi wendawo yokukhosela izilwane lalifuna ukuqwashisa ngokutholwa. Sasebenza ndawonye ukuze sakhe omazibuthe abasesimweni samaprinta ezidladla amahle, ngayinye eneqiniso lesilwane esihlukile noma umyalezo. Bazinikeza emicimbini yomphakathi, futhi abantu babebathanda! Omazibuthe abagcinanga nje ngokusakaza izwi mayelana nokutholwa kodwa futhi baba isiqalo sengxoxo.

3. Isikhumbuzi Esisebenzayo Nesinsuku ZonkeEngikuthandayo ngozibuthe basefrijini ukubaluleka kwabo okusebenzayo. Ngokungafani nezinye izinto zokukhangisa eziphonswa eceleni, omazibuthe basetshenziswa nsuku zonke. Baphethe izikhumbuzo, izithombe, uhlu lwegrosa, namanye amaphepha abalulekile. Lokhu kusho ukuthi uzibuthe wakho—futhi ngokwengeza, umkhiqizo wakho—ubonwa izikhathi eziningi ngosuku.

Ngibe namakhasimende asebenzisa omagnet ukukhangisa imininingwane yawo yokuxhumana, izipesheli, noma amakhodi e-QR aholela kuwebhusayithi yawo. Kuyindlela elula kodwa esebenza kahle kakhulu yokugcina umkhiqizo wakho usezingeni eliphezulu ngaphandle kokugxambukela. Iklayenti elilodwa, umenzeli wezindlu, linikeza ozibuthe basefrijini abamise okwendlu ngolwazi lwalo lokuxhumana kuzo zonke izindlu ezivulekile. Ungitshele ukuthi kungenye yezindlela ezingcono kakhulu zokugcina igama lakhe liphambi kwamakhasimende akhe isikhathi eside ngemuva kokuba ewushiyile umcimbi.

4. Ilungele Imicimbi, Imiklomelo, nokuningiOzibuthe befriji bangokwezifiso balungele zonke izinhlobo zezenzakalo. Kusukela kumibukiso yezohwebo nemicimbi yomphakathi ukuya emikhankasweni yemeyili kanye nezipho zokubonga amakhasimende, kulula ukusabalalisa futhi amukelwe kahle yizo zonke izinhlobo zezethameli.

Ngokuhlangenwe nakho kwami, omazibuthe basebenza ngokukhethekile ekunikezeni umcimbi. Ngikhumbula iklayenti elilodwa, elingenzi nzuzo, elalifuna into elula kodwa ekhumbulekayo yomcimbi waminyaka yonke wokuqongelela imali. Sakhe umazibuthe obonisa ukucaphuna okushukumisayo kanye nelogo newebhusayithi yabo. Abahambele umcimbi bakuthanda, futhi ezinyangeni kamuva, inhlangano engenzi nzuzo yabika ukwanda kokuvakasha kwamawebhusayithi neminikelo ngoba abantu babelokhu bebona uzibuthe efrijini labo.

5. Umthelela Ohlala Isikhathi EsideOkokugcina, esinye sezizathu ezinkulu engizincomayo omazibuthe basefrijini ukuphila kwabo isikhathi eside. Ngokungafani nemikhiqizo yephepha elahlwayo noma izikhangiso zedijithali ezinyamalalayo, uzibuthe uhlala iminyaka. Ngike ngacela amakhasimende ukuthi angitshele ukuthi omazibuthe abawanikeza eminyakeni edlule basasetshenziswa, bakhumbuza abantu ngomkhiqizo wabo kudala ngemuva kokuphela komcimbi noma iphromoshini.

Uma ufuna umkhiqizo oqhubeka ukusebenzela isikhathi eside ngemva kokuwukhipha, omazibuthe basefrijini bayindlela okufanele uhambe ngayo. Banikeza amandla okuhlala angakwazi ukufana nezinye izinto ezimbalwa zokukhangisa, okubenza babe ukukhetha okuhlakaniphile kumabhizinisi abo bonke osayizi.

Ekuphetheni,ozibuthe efrijini ngokwezifisoziyindlela engabizi, eguquguqukayo, futhi ehlala isikhathi eside yokukhangisa umkhiqizo wakho. Kungakhathaliseki ukuthi uhlela umcimbi omkhulu noma ufuna nje indlela eyingqayizivele yokuxhumana namakhasimende, odonsa banikeza kokubili ukubaluleka okungokoqobo nokubonakala njalo. Ngizibonele mathupha ukuthi lezi zinto ezincane zingaba namandla kangakanani, futhi angikwazi ukuzincoma ngokwanele ngephrojekthi yakho elandelayo.