Emhlabeni wezinsiza zemfashini, i-bolo tie ibuya ngendlela emangalisayo, futhi iPretty Shiny Gifts, neminyaka engu-40 yobungcweti bokukhiqiza ngokwezifiso, ihola phambili. Kodwa yini eyenza lezi zingcezu ze-neckwear eziqondene nawe zibe yisidingo - zibe nazo kubathandi bemfashini, amabhizinisi, nabahleli bemicimbi ngokufanayo?

Isuka e-American West, ibolo tie inomlando ocebile njengophawu lobuhle obumangelengele. Namuhla, izibopho zethu zangokwezifiso zobolo zithatha lesi sisetshenziswa sakudala ziye phezulu ngokunikeza izinketho ezingenamkhawulo zokwenza ngokwezifiso. Noma ngabe uhlose ukwenza isitatimende semfashini esigqamile, uphromothe umkhiqizo wakho, noma wengeze ukuthinta okuhlukile kumcimbi okhethekile, kukhona uthayi wangokwezifiso waso sonke isidingo.

Okunye okukhangayo okubalulekile kothayi bethu bangokwezifiso yikhono lokwenza ngokwezifiso zonke izici zomklamo. Kusukela ekukhethweni kwezinto zokusebenza kuya emininingwaneni eyinkimbinkimbi yesilayidi namathiphu, amakhasimende anokulawula okugcwele kokudala. Ngentambo, sinikeza izinketho ezihlukahlukene ezihlanganisa izintambo zesikhumba eziqinile ezikhipha i-rusticubuhle, nezintambo zikasilika ezibushelelezi eziletha ukuthinta okuyinkimbinkimbi. Amaslayidi, ayingxenye eyinhloko kathayi we-bolo, angaklanywa ngezinto ezifana nezinsimbi ezipholishiwe, amatshe ayigugu ayigugu, noma afake imiklamo yangokwezifiso - eqoshiwe. Kungakhathaliseki ukuthi ufuna ukukhombisa ilogo yenkampani yakho, uphawu olunenjongo, noma ucezu oluhlukile lomsebenzi wobuciko, izingcweti zethu ezinekhono zingenza umbono wakho uphile.

Emkhakheni wemfashini, othayi bobolo bangokwezifiso sebeba isisekelo salabo abafuna ukugqama. Bangakwazi ukuguqula kalula ingubo elula, bengeze isici sobuciko kanye nobuntu. Ibhangqwe nehembe elimhlophe qwa kanye nejini, uthayi webolo wangokwezifiso onesilayidi esigqamile, esimibalabala ungakha ukubukeka okusemfashinini, okuseNtshonalanga - okuphefumulelwe. Emicimbini esemthethweni, uthayi we-bolo ocwengisiswe kakhulu onesilayidi sensimbi eshelelayo kanye nentambo kasilika ingahambisana nesudi, inikeze ukusonteka kwesimanje imvunulo yendabuko.

Amabhizinisi futhi abona amandla othayi bangokwezifiso njengethuluzi elinamandla lokuphromotha. Cabanga nje unikeza izibopho zobolo nelogo yenkampani yakho embukisweni wezohwebo noma umcimbi webhizinisi. Azigcini nje ngokusebenza njengezikhumbuzo eziyingqayizivele zamaklayenti nozakwethu, kodwa futhi zisebenza njengezikhangiso ezihamba ngezinyawo, zikhulisa ukubonakala komkhiqizo nomaphi lapho zigqokwe khona. Imvelo yangokwezifiso yalezi zibopho zobolo iqinisekisa ukuthi umlayezo womkhiqizo wakho ulethwa ngendlela ekhumbulekayo nesitayela.

KwaPretty Shiny Gifts, siyaziqhenya ngekhwalithi yethuizibopho bolo ngokwezifiso. Ucezu ngalunye lwakhiwe ngobunono, lunakwa yonke imininingwane. Ithimba lethu lezingcweti ezinolwazi lisebenzisa izinto zokwakha kanye namasu aphambili ukuqinisekisa ukuthi yonke i-bolo tie ayibukeki nje kuphela kodwa futhi iqinile futhi ihlala isikhathi eside. Kungakhathaliseki ukuthi u-oda uthayi we-bolo wangokwezifiso owodwa njengesikhumbuzo somuntu siqu noma ubeka i-oda lenqwaba lomcimbi wezinga elikhulu noma iphromoshini, ungalindela izinga elifanayo lokuvelela.

Ngaphezu kokukhanga kwabo kobuhle nokusetshenziswa okungokoqobo, othayi bobolo bangokwezifiso benza izipho ezicatshangelwayo nezihlukile. Noma ngabe okosuku lokuzalwa, i-anniversary, noma isiphi isenzakalo esikhethekile, i-bolo tie yomuntu siqu ibonisa ukuthi ubeke umcabango nomzamo esiphweni. Ungenza uthayi ngendlela oyifisayo ukuze ubonise izintshisekelo zomamukeli, isitayela, noma ubuntu, ukwenze kube isipho esisodwa - se- - somusa.

Ngakho-ke, uma uzibuza ukuthi kungani izibopho zobolo zangokwezifiso zingundabamlonyeni, kuyacaca ukuthi ukuhlanganiswa kwazo kwesitayela, umlando, ukuguquguquka, kanye nokwenza kube ngokwakho kubenza babe yinto engenakuhlulwa. Ngokuhlangenwe nakho kweminyaka engu-40 ye-Pretty Shiny Gifts ekukhiqizeni ngokwezifiso, ungasethemba ukuthi sizokwakha uthayi wangokwezifiso wangokwezifiso owedlula okulindele.