Uma kuziwa ekudaleniamathoyizi kanokusho ngokwezifiso namaketango okhiye, Ngingasho ngokuqiniseka ukuthi ubuchwepheshe bethu bungowesibili. Njengoba ngike ngaba sebhizinisini lokwakha izinto ezikhangisayo amashumi eminyaka, ngizibonele mathupha ukuthi into elula njengethoyizi eliwumhloshana noma i-keychain ingakhuphula umkhiqizo, ivuse imizwa, futhi ishiye umbono ohlala njalo. Kodwa yini eyenza sigqame emakethe egcwele abantu? Konke kuncike ekunakeni kwethu emininingwaneni, uthando lwekhwalithi, kanye nekhono lokuguqula umbono wakho ube ngokoqobo.

Ake ngihlanganyele nawe kancane ngohambo lwami. Eminyakeni edlule, ngiye ngaba nenjabulo yokusebenza namabhizinisi amaningi—amancane namancane—ukuklama imikhiqizo yangokwezifiso engagcini nje ngokuhlangabezana kodwa edlula lokho abekulindele. Kungakhathaliseki ukuthi ithoyizi elihle nelicwebezelayo lomcimbi wezingane noma i-keychain eshelelayo, enebhrendi yomnikelo wezinkampani, yonke iphrojekthi iyithuba elisha lokubonisa lokho esikwenza kangcono kakhulu: lalela, dala, futhi silethe. Asiyena nje omunye umkhiqizi okhipha imikhiqizo. Siyaqonda ukuthi uma u-oda ithoyizi eliwubukhazikhazi langokwezifiso noma i-keychain, akukhona nje ngento ngokwayo; imayelana nalokho elikumelelayo. Noma ngabe i-mascot yebhizinisi lakho, isipho sokuphromotha, noma isikhumbuzo esikhethekile, umkhiqizo ngamunye uxoxa indaba. Futhi leyo yinto esiyithathela phezulu kakhulu.

Ngisawukhumbula omunye wemisebenzi engikhumbulekayo. Inkampani yeza kithi ifuna ukwenza ithoyizi eliwubukhazikhazi elifaniswe ne-mascot yomkhiqizo wabo—uhlamvu oluyindida, olujabulisayo olwaluthandwa ngamakhasimende abo. Babekhathazekile ngokuthola imininingwane ngendlela efanele, njengoba le mascot yayiwumgogodla wophawu lwabo. Sisebenze eduze nabo, silungisa kahle idizayini, sikhetha izinto ezisetshenziswa kahle, futhi siqinisekisa ukuthi imibala ihambisana ncamashi. Lapho bebona umkhiqizo wokugcina, bashaywa umoya. I-mascot yabo yayiphile isesimweni esihle, futhi amakhasimende abo ayeyithanda nakakhulu. Lolu hlobo lokusabela yilo olusiqhuba ukuthi siqhubeke nokuphusha imingcele futhi siphelelise ubuciko bethu.

Okufanayo kuya kuma-keychains. Ungase ucabange ngamaketango okhiye njengento elula, yansuku zonke, kodwa ezandleni zethu, aba ngamathuluzi okufaka uphawu anamandla. Ngisebenze kumaketango okhiye asetshenziswe kuyo yonke into kusukela ezenzakalweni zokuphromotha kuya kuzipho zokubonga ikhasimende, futhi ngalinye liklanywe ngokucophelela ukuze lihlangabezane nezidingo ezithile zeklayenti. Siyazi ukuthi i-keychain enziwe kahle ingaphezu nje kwe-trinket—kuyibhodi lokukhangisa elincane eligcina uphawu lwakho luphambi kwezithameli zakho nsuku zonke.

Pho, yini ngempela esehlukanisa?

1. Amashumi eminyaka Okuhlangenwe nakho:Ngesipiliyoni seminyaka embonini, sikubone konke. Siyazi ukuthi yini esebenzayo, yini engasebenzi, nokuthi uwenza kanjani umbono wakho ube ngokoqobo. Ubungcweti bethu busivumela ukuthi sikwazi ukuzulazula ezinseleleni, kusukela ezinkingeni zedizayini kuye kumnqamulajuqu oqinile, kalula.

2. Ukwenza ngendlela oyifisayo kuwo Wonke Izinga:Kungakhathaliseki ukuthi ufuna ithoyizi elithambile elithambile uma ulithinta noma iketango lokhiye elihlala isikhathi eside futhi elidonsa amehlo, sinikeza izinketho ezigcwele zokwenza ngokwezifiso. Kusukela kuzinto zokwakha nemibala kuye kumalogo nokupakishwa, yonke imininingwane icutshungulwa ngokucophelela ukuze ihlangabezane nezicaciso zakho.

3. Ikhwalithi Okokuqala:Sikholelwa ekukhiqizeni imikhiqizo engagcini nje ngokubukeka kahle kodwa eyakhelwe ukuthi ihlale. Uma unikeza umuntu ithoyizi eliwuhlobo olungokwezifiso noma iketango elinokhiye elinophawu lwakho kulo, ufuna ukuthi ahlabeke umxhwele. Siqinisekisa ukuthi wonke umthungo, isikhunta, nesiphetho kusezingeni eliphezulu kakhulu.

4. Ukuthinta Umuntu:Enye yezinto engiziqhenya ngayo kakhulu ukuxhumana komuntu siqu esikulondolozayo namakhasimende ethu. Asimane nje sithathe ama-oda futhi sikhiphe imikhiqizo—silalela izidingo zakho, sikunikeza iziphakamiso, futhi sisebenza nawe kuzo zonke izinyathelo zakho. Impumelelo yakho impumelelo yethu, futhi lokho kuyinto esingasoze sayikhohlwa.

5. Izixazululo Zokudala:Yonke iphrojekthi ihlukile, futhi ngezinye izikhathi, indlela evamile ngeke inqamule. Ithimba lethu liyachuma ekuxazululeni izinkinga ngobuchule, lithola izindlela ezintsha zokwenza imibono yakho iphile. Noma ngabe idizayini e-plush eyinkimbinkimbi noma i-keychain enemisebenzi eminingi, silwela inselele.

Ekugcineni kosuku, okwenza ubuchwepheshe bethu bungafani nokuhlanganiswa kokuhlangenwe nakho, intshiseko, nokuphishekela okuhle kakhulu. Asazi nje ukudala imikhiqizo; sakha ukuxhumana. Uma usikhethela amathoyizi akho angokwezifiso namaketanga okhiye, awutholi nje umkhiqizo—uthola uzakwethu ozinikele ekusizeni umkhiqizo wakho ukhanye.