Ngezipho ezinhle ezicwebezelayo, siyaziqhenya ngeminyaka yethu engama-40 yesipiliyoni sezandandatho izindondo ezisezingeni eliphakeme zangokwezifiso zazo zonke izikhathi. Ukuthi uhlonipha izimpumelelo ezivelele, ukugubha izehlakalo ezikhethekile, noma ukudala i-mememo ehlala njalo, ubuciko bethu buqinisekisa ukuthi indondo ngayinye iwuphawu lobuhle. Ngamashumi amane eminyaka yokuhlangenwe nakho, senze ubuciko bokuqamba kanye nokukhiqiza izindondo zangokwezifiso ezingenakuhlangabezana nokucaciswa kwakho ngqo kepha futhi zedlule okulindelwe.

Okusibeka eceleni kwethu ukuqonda kwethu okujulile kwama-nuances namasiko ngemuva komklamo wezindonga. Kuyo yonke le minyaka, sisebenze namakhasimende angenakubalwa ukuletha imibono yabo ekuphileni - emiqhudelwaneni yezemidlalo kanye nemiklomelo yenhlangano eya kumasosha ahlonishwayo kanye nemicimbi yokukhumbula. SisinyeimendlelaIQEDWE ngokunemba, ukuhlanganisa amasu endabuko ngobuchwepheshe besimanje ukudala ucezu oluhlala buqinile futhi buhle.

1.Ubuchwepheshe ekuseni

Enye yezizathu amaklayenti abuyele emuva konyaka kanyaka ububanzi bezinketho zokwenza ngokwezifiso esizinikezayo. Siyaqonda ukuthi azikho izimpumelelo ezimbili ezifanayo, yingakho sinikezela ngezindlela ezingapheli zokwenza izindondo zakho. Ukusuka ekukhetheni izinto ezinjengeGold, isiliva, noma yethusi ukufaka imidwebo eyinkimbinkimbi, ama-logo, noma ukwakheka ngokwezifiso, sisebenza kakhulu nawe ukuqinisekisa yonke imininingwane ilungile. Ukuthi ufuna ukwakheka kwakudala noma okuthile okusha, sinamakhono nobuhlakani ukukwenza kwenzeke.

Isibonelo, elinye lamaklayenti ethu wesikhathi eside, umgqugquzeli womcimbi wezemidlalo wamazwe omhlaba, wasithemba ukuthi sidale izindondo zomcimbi wazo we-Flagship. Sisebenze nabo ukuklama indondo eshayayo, eyodwa-ye-A-enomusa ebambelele ngokuphelele umnyombo womkhiqizo wazo kanye nokufeza kwabasubathi. Impendulo esasiyitholile yayinethemba elikhulu, futhi ababambiqhaza bathanda izindondo zabo njengophawu olunenjongo lokuzikhandla nokuzinikela kwabo.

2.Ubuciko obungenakuqhathaniswa nekhwalithi

Ikhwalithi iyinto ephambili yethu ephezulu. Njalo indondo esiyidala ihamba ngenqubo enzima yokukhiqiza ukuze iqinisekise ukuthi ihlangabezana namazinga aphezulu kakhulu. Sisebenzisa kuphela izinto ze-premium kanye namasu okukhiqiza isimo se-state, okuholela kwizindondo ezingamangali kuphela kodwa futhi zakhiwe ekugcineni. Ukuthi izindondo zakho zizoboniswa ngokuziqhenya noma ukugqokwa ngesikhathi semicimbi, ungathembela ekuweni kwazo nobuhle.

Kuyo yonke le minyaka, sihlaziye izinqubo zethu ukunciphisa imfucuza futhi sihambisa ukukhiqizwa, ukuqinisekisa ukulethwa ngesikhathi ngaphandle kokuyekethisa ngekhwalithi. Ukuzinikezela kwethu ekupheleleni sekuthole ukwethenjwa kwamakhasimende angenakubalwa emhlabeni wonke, kusuka ezinhlanganweni ezihlonishwayo kumakilabhu endawo.

3.Isipiliyoni ongamethemba

Lapho uhlanganyele nathi, uzuza emashumini amane eminyaka yolwazi nobuchwepheshe embonini yangokwezifiso yangokwezifiso. Siyakwazi ukuzula kuzo zonke izici zokudala izindondo, kusuka ekubonisaneni komklamo wokuqala kumkhiqizo wokugcina. Iqembu lethu lochwepheshe abanolwazi lapha ukukuqondisa ngenqubo, ukuqinisekisa ukuthi izindondo zakho azimangazi nje kodwa futhi zilungele umugqa wakho wesikhathi kanye nesabelomali.

Amakhasimende ethu amaningi ayakwazisa ukuthintana komuntu siqu esiletha kuwo wonke amaphrojekthi. Ngikhumbula ngisebenzisana neqembu elincane lomphakathi elalisingatha umcimbi walo wokuqala wokupha. Babefuna izindondo zangokwezifiso kodwa bezingaqiniseki ukuthi bazoqala kuphi. Sihambe sahamba kuyo yonke inqubo yokwakha, salalela izidingo zabo, futhi sakha izindondo ezibamba umoya ngokuphelele ngomcimbi wabo. Impendulo yabo esuka enhliziyweni yayiyisikhumbuzo sokuthi ingakanani ithondo elakhiwe kahle elingaba nalo.

4.Izindondo Zangokwezifiso zazo zonke izikhathi

Ukusuka emiqhudelwaneni yezemidlalo kuya ekuqashelweni kwezinkampani, izindondo zethu zangokwezifiso zingalinganiswa nganoma yimuphi umcimbi. Siyaziqhenya ngokusebenzisa amaklayenti ezinsukwini eziningi zezimboni, zibasize bakha izindondo ezibonisa ukubaluleka kwezimpumelelo zabo. Ukuthi udinga izindondo ezimbalwa zomjaho wendawo noma izinkulungwane zomcimbi wamazwe omhlaba, sinamakhono okuletha ngesikhathi, ngaso sonke isikhathi.

5.Kungani ukhethe izipho ezinhle ezicwebezelayo?

Ngezipho ezinhle ezicwebezelayo, iminyaka yethu engama-40 yesipiliyoni isenza sibe yisinqumo esithembekileIzindondo Zangokwezifiso. Ngokuzibophezela okuqinile kobungcweti, ikhwalithi, nensizakalo eyenziwe ngezifiso, siyaqiniseka ukuthi izixazululo zethu zendondo zangokwezifiso ngeke zihlangane kuphela kodwa zidlule okulindelwe. Ake sikusize ugubhe impumelelo yakho enkulu elandelayo ngendondo evelele ngempela.