Uma kukhulunywa ngezinsiza zemfashini ezihlanganisa isitayela, ubuhle, nobuntu, izigqoko ze-beret zangokwezifiso zigqama njengokukhetha okuphezulu. KwaPretty Shiny Gifts, sikholelwa ukuthi lezi zigqoko ezingaphelelwa yisikhathi zingaphezu nje kwesiqephu sengubo; ziyisitatimende sobuntu nokudala. Ngomlando ocebile nezinketho ezingapheli zokwenza ngokwezifiso,ama-berets angokwezifisosebeyinsizakalo okufanele ube nayo yabathandi bemfashini nabagqoki abavamile ngokufanayo.

1. Indlela Eyingqayizivele YokuzivezaIzigqoko ze-beret zangokwezifiso zinikeza indlela ehlukile yokuveza isitayela sakho somuntu siqu. Ngokungafani nezigqoko ezijwayelekile, i-beret ingenziwa ifanele ukukhombisa ubuntu bakho, izintshisekelo zakho, noma i-brand identity. Ngezinketho zemibala, izinto zokwakha, kanye nemihlobiso, ungakha i-beret egqama ngempela. Kungakhathaliseki ukuthi ufuna i-beret emnyama yakudala noma umklamo ogqamile ohlotshiswe ngezikhonkwane, ukukhetha kwakho akunamkhawulo.

Isibonelo, ngisanda kusebenza nohlobo lwemfashini lwasendaweni obelufuna ukwenza ama-berets angokwezifiso ezithombe ezinetimu. Sihlanganyele ukuze sidizayine amabharethi ahlanganisa ilogo yawo, amaphethini ahlukile, nemibala ehambisana nomkhiqizo wawo. Umphumela wawungewona nje isesekeli semfashini, kodwa ukumelwa okunamandla kobunikazi bomkhiqizo wabo.

2. Ishintshashintsha nganoma yisiphi isenzakaloEsinye sezici ezikhanga kakhulu zezigqoko ze-beret zangokwezifiso ukuguquguquka kwazo. Bangakwazi ukushintsha kalula ukusuka ekuphumeni nje ukuya emicimbini esemthethweni kakhudlwana. Bhangqa i-beret yakudala namajini kanye nesikibha sokubukeka kosuku oluhle, noma gqoka inguqulo eyinkimbinkimbi nge-blazer yenhlanganisela yakusihlwa epholishiwe. Lokhu kuvumelana nezimo kwenza ama-berets abe yinto ebalulekile kunoma ngubani ofuna ukuphakamisa ikhabethe lakhe.

Emcimbini wemfashini wakamuva, ngiphawule indlela ababethamele ngayo amabharethi abo ngezindlela ezahlukene. Abanye bakhethe izitayela zendabuko, kuyilapho abanye bezama ngemibala egqamile namaphethini. Ukuhlukahluka kokubukeka kubonise ukuthi ama-berets angaguquguquka kanjani futhi abe nemfashini, ahlinzekela konke okuthandwayo nezikhathi.

3. Ubuciko kanye NekhwalithiKwaPretty Shiny Gifts, siyaziqhenya ngokuletha izigqoko zebherethi zangokwezifiso zekhwalithi ephezulu. Inqubo yethu yokukhiqiza iqinisekisa ukuthi isigqoko ngasinye sakhiwe ngokucophelela, sisebenzisa izinto ezihlala isikhathi eside ezinikeza kokubili ukunethezeka nesitayela. Njengoba sineminyaka engaphezu kwengu-40 yesipiliyoni embonini, siyakuqonda ukubaluleka kobuciko bekhwalithi, siqinisekisa ukuthi ama-berets ethu awabukeki nje amahle kodwa futhi ahlala iminyaka ezayo.

Isibonelo, iklayenti emkhakheni wezobuciko uye kithina ukuze senze amabharethi angokwezifiso efestiveli yobuciko. Babedinga izigqoko ezazingezona ezesitayela kuphela kodwa futhi ezenziwe ngezinto ezisimeme. Sikujabulele ukubambisana nokuletha amabharethi ekhwalithi ephezulu ahlangabezana nezimfuneko zawo, sithola ukubuyekezwa okujabulisayo kwababekhona abathokozele ukunakwa kwemininingwane nokunethezeka.

4. Ukuhambisana Nesiko Ngokusonta KwesimanjeAma-Berets anomlando omude nonezindaba, osuka emasikweni ahlukahlukene futhi abe uphawu lokukhuluma ngobuciko nobuhlakani. Ukugqoka i-beret yangokwezifiso akukhona nje ngemfashini; imayelana nokwamukela ucezu lwamagugu amasiko. Ngokwenza ngokwezifiso i-beret yakho, ungahlonipha leli siko ngenkathi wengeza amakhono akho omuntu siqu.

Ngivame ukuthola ukuthi amaklayenti akhetha ama-berets angokwezifiso ayazisa le nhlanganisela yesiko nesimanje. Bajabulela ukuba yingxenye yethrendi eye yamelana nesikhathi ngenkathi beyenza eyabo ngokwenza ngokwezifiso.

5. Ilungele Izipho Nezenyuso Izigqoko zangokwezifisofuthi wenze izipho ezinhle kakhulu nezinto zokuphromotha. Noma ngabe ufuna ukugubha umcimbi okhethekile noma uphromothe umkhiqizo wakho, i-beret yangokwezifiso ingaba inketho ecatshangwayo nesitayela. Zingasebenza njengezipho ezihlukile ezenzakalweni noma njengamathokheni akhethekile wabasebenzi noma amaklayenti.

Muva nje, inhlangano engenzi nzuzo ifinyelele kithi ngamabharethi angokwezifiso ukuze sisabalaliswe emcimbini womphakathi. Sidizayine amabharethi anelogo yawo nesitatimende senhloso, sakha isikhumbuzo esikhumbulekayo sabahambele umcimbi. Impendulo yayiyinhle kakhulu, njengoba abamukeli bejabulela ikhwalithi nokuxhumana okunenjongo enhlanganweni.

Ekuphetheni, izigqoko ze-beret zangokwezifiso zingaphezu nje kwezesekeli; zingamaseyili wokuziveza, ukukhetha kwemfashini okuhlukahlukene, nokuvuma ngekhanda umlando wamasiko. Ngokuzibophezela kwethu kubuciko bekhwalithi nokwenza ngokwezifiso, sikumema ukuthi uhlole amathuba angapheli anikezwa ngama-berets angokwezifiso. Phakamisa isitayela sakho futhi wenze isitatimende nge-beret eyingqayizivele ebonisa ukuthi ungubani.